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How to create cash infusions in your business

business marketing sales Feb 18, 2021

So your ready to create cash infusions into your business am I right? Love that for you. The possibilities are truly endless when it come to creating cash infusions with in your business. 

You might be wondering though what exactly are cash infusions? Cash infusions are distributions of money into your business that can come suddenly as a result from certain activities that took place and action that was taken. 

Cash infusions also happen as a result of you bringing massive awareness to your business and offers and marketing the need to solve the problem that your ideal client is experience that your offer provides the solution for. When the marketing and sales process is done right, the cash infusions happen in your business helping to ensure that your business is sustainable, has recurring income and on the path to scale. 

My #1 way to create cash infusions with in a business is through launching.

What is launching?

Simply put a launch is a promotional strategy for...

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3 Ways to Stop Trading Time for Money

business sales Jan 26, 2021

The truth of the matter is that you have great opportunities to be able to stop trading so much time for money. 

 

Do a quick audit by answer the following three questions:

  • Where is my time being spent?
  • Where can I cut back and regain some of that time?
  • How can I take some of that time back?

If you answered these questions and found that yes it's time to regain some of your time back then keep reading because I will share 3 ways to regain some of your time without sacrificing the income! In fact the tips I am about to share can in fact increase your income too. Win win right? 

Turn your proven methodologies into a 1 to many model

 Right now you might be doing a lot of done for you or one on one services that are keeping you capped on time and the amount of clients that you are able to welcome in. If this scenario rings true for you my biggest tip of advice is to turn your proven methodology into a one to many model.

What is a one to many model? This simply...

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How to Hire and Outsource for Business Expansion

business expansion Jan 18, 2021

One of the best decisions you might make in your business is bringing on help before you are actually ready for the help. Let me tell you why I truly believe in getting help before you are ready. The #1 reason why I believe in getting help in your business before it's actually needed is so that you can make decisions in your business from an empowered place vs. a place of overwhelm. This will also ensure that you are hiring and outsourcing right the first time. 

As a business owner you have the pulse of your business in your hands and you will know when certain parts of your business are starting to get busier, take more time, require more energy or have you going in all sorts of directions. This might be because you are entering a state of expansion in your business. You can usually foresee this type of expansion coming as we plan ahead for what things are looking like in our business through planning, goals and projections. 

When you keep an eye open for what's ahead in...

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How to Build a Marketing Funnel for Your Online Business

I've heard time after time how marketing can feel hard. When you feel like you get a hang on your marketing things change, your consumer consumption patterns change or new and shiny marketing ways are introduced.

I keep up with marketing trends and patterns for a living and I get why marketing can feel overwhelming at times. It's hard to keep up with it all. What if I shared a way that simplified the way we approached your marketing? Slimming the way we market. 

The way this is done is by introducing a marketing funnel to your business. A marketing funnel allows for you to open up the client journey through a 5 step marketing approach that we will break down in this blog post. Your marketing funnel is your entry point for your customer journey that a potential customer goes through.

Now let's break down each phase for you.

Awareness 

Creating awareness is the entry point to your marketing funnel. In the awareness stage of a business it's key to let your potential clients...

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How to Create a Memorable Client Experience

business Jan 04, 2021

Your client experience can make or break your business. I know, such a bold statement to make. But at the core of my being I truly believe that without a great client experience a business can only be sustained for so long.

One of my favorite quotes by Maya Angeluo goes as followed, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

This is ever more true when it comes to your business and the client experiences that you provide. By ensuring that your client experience is strong and a true priority you are setting your business up for long term client fulfillment and success. After all, when extraordinary client experience is provide your chances of increasing:

  • Client retention 
  • Word of mouth advocacy 
  • Business referrals 

happen with much more ease. Wouldn't it be nice to have dream clients come to you rather than you doing constant outreach? I thought so too. 

But the opposite is also...

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Creating Effective Habits to Grow and Scale A Business

business expansion Dec 22, 2020

 

One of the best ways to grow and scale a business is to create goals that support the journey of doing just that -growing and scaling. You would think it would be that easy right? You set a goal and you achieve it.

But on the contrary, what happens when you enter a repeatable cycle of  setting and forgetting the goals? It doesn't look as easy after all through those lens does it now. 

This happens oh too often but after reading this blog post I will share a simple and effective hack that will help you crush your business goals. It's really simple actually it's the act of setting habits for your goals. 

But why is this often missed? Let me be super honest with you, most people get super giddy at setting goals -I'll be super transparent with you... I can be this way.

We get super excited about the goals that we set that we often forget to set the habits that enable the ACTION we need to take to help us in achieving our goals.

Ask yourself, how many times have you...

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How to Work on the Business for Growth and Expansion

business expansion Dec 08, 2020

Some time ago I got tired of being on the business hamster wheel.

You know, that feeling of never finishing up the massive to do list, not seeing past what’s in front of me and ultimately being consumed with working in my business.

 The painful truth was that doing all of that was maybe giving me short term success but never the sustainable long term success I wanted deep down.

 Trying to build your dream business and wealth while running on the business hamster wheel gets tiring after a while. It happens to the best of us.

Then, I had the opportunity to do some introspection, get grounded and in touch with my business- it was scary and I went for it.

I went for a good face to face stand off with my own self on where I was and ultimately where I wanted to be. These growth pains and reality checks were all necessary to step into the big picture CEO thinking I needed.

After that, I felt so refreshed and gained so much clarity on how to do big picture CEO embodiment...

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How to start an online business in 7 steps

business Nov 19, 2020

I am so excited that you are wanting to start a business! Starting a business is so rewarding and there is no better time to start then now. 

In this blog post I walk you through how to start an online business in 7 steps. I broke it down to the 7 steps that I view as most essential to start and get your business going in the most effective and efficient way. 

1. Figure out what exactly going to do

This is going to be your starting point with anything that you want to bring out in your business. Figuring exactly what it is that you want to bring out to the world. When it comes to starting a business it usually starts with you having an idea that you are looking to build a business alive.

What does that idea look like for you? 

One you have all the details in place it's time to determine how this idea will be packaged. Usually I see ideas being packaged in one of three ways below:

  • Service products
  • Physical products
  • Digital products

Take the time to figure out what...

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